Chairwoman, CAF

Ms. Huynh Thi Xuan Lien is currently the Chairwoman of CAO Fashion Company (CAF).

Before that, she was General Manager of Franchise – VN Beverage – PepsiCo and Senior Vice President of Marketing of Suntory PepsiCo Vietnam Beverage Company – the leading beverages company in Vietnam. Being with PepsiCo and Suntory PepsiCo Vietnam last 12 years, Lien has been instrumental in the success and leadership of the brands across the portfolio of Suntory PepsiCo today.

With over 20 years of experience in marketing and an in-depth understanding of the FMCG market, from hair care to dairy, skincare, and to beverages, from pure branding to innovation, Lien has been with the top FMCG firms in Vietnam such as LG, Dutch Lady, Unilever, and Suntory PepsiCo.

As a passionate person with diverse experience in the marketing field and a talent developer, Lien is truly a marketer and a leader, who has worked and lived her job with the whole heart and mind. Lien is now Vice President of HAWEE (Ho Chi Minh City Association of Women Entrepreneurs and Executives) and Vice President of VMA (Vietnam Marketing Association). Lien is also a great supporter of the youth development programs.