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What Businesses Gain from Participating in the InnoEx Exhibition?

The Exhibition is a major activity in InnoEx, positioning it as the largest innovative business community in Southeast Asia. In its inaugural year in 2023, InnoEx drew 20,000 visits from 52  countries and territories and lasted for two days.

In this article, we will introduce five benefits enterprises can gain by participating in the InnoEx International Innovation Exhibition. These benefits include brand recognition, building potential customer lists, networking, accessing new technology trends, and experiencing new products.

Enhancing Brand Recognition

With over 30,000 visits and more than 100 experts, both domestic and international, the exhibition provides an unparalleled opportunity for businesses to build brand promotion campaigns on a large scale and attract the attention of their target customers.

Having a stand at an exhibition is a great way to make a name for yourself in your industry and let everyone know your company is important enough to have a presence at leading events.

Exhibitions are also one of the few places where you can operate on a level playing field with your rivals. As everyone exhibiting at the same event has the same access to the same number of receptive clients, it is the perfect place to establish your brand and strengthen your business’s position in your industry.

Moreover, showcasing products and services at the exhibition provides a visual platform for customers to experience firsthand, enabling them to better understand the value and benefits that the brand brings to the table. 

Expanding Potential Customer Lists

By participating in the InnoEx exhibition, exhibitors can significantly expand their list of potential customers and reach new customer segments. This offers businesses the opportunity to create new business prospects and collaborations that were previously not available to them.

Compare this to the effectiveness of a “hit and miss” cold-calling or emailing campaign, where most of your target customers may be annoyed by your attempts to gain leads. Your customers are attending an exhibition for, and intention to expand their network and research solutions, so they will be more open to discussion.

The InnoEx event can be likened to a miniature Vietnamese market, where direct communication with customers enables businesses to better understand the issues their customers face, what they are looking for, and what they expect from their products or services. Armed with this knowledge, businesses can adjust and optimize their strategies to better meet customer needs and increase customer engagement. 

Networking and Matching

Often an overlooked reason for exhibiting, but the chance to meet and connect with like-minded people in your industry should not be played down. For smaller businesses without a humongous advertising budget, networking events at exhibitions present invaluable ways to generate new business.

As trade shows bring together businesses in your field from far and wide to one location all at the same time, they are a great way to know the people in your industry. What is more, it is also a rare chance to arrange meetings with clients or business partners who will be attending the event.  

Networking with your industry peers at an exhibition might open up invaluable business possibilities you would never have otherwise come across.  

The InnoEx is not just a place for product and service showcases but also an opportunity to meet and interact directly with potential partners or investors in special spaces like the Investment Zone

At the same time, businesses can meet and establish relationships with suppliers, distributors, and representatives from different markets. Having an extensive network not only creates opportunities for new cooperation and business development but also provides a competitive advantage in accessing new resources, information, and markets. InnoEx serves as a bridge to build close relationships with businesses from various fields, bringing tangible benefits to attendees.

Accessing New Technology and Trends

Attending innovation events,  it is essential for businesses to stay ahead of the competition, as it provides access to the latest technology and trends in the industry. These events cover a wide range of topics, including artificial intelligence, the Internet of Things (IoT), blockchain, and the application of virtual reality technology.

Furthermore, the InnoEx event arranges various discussions, forums, and workshops with the participation of distinguished experts and influential leaders in the field of innovation. This offers businesses a unique opportunity to listen and learn from experienced and knowledgeable individuals in the industry. For instance, businesses can benefit from the successful methods and strategies utilized by those who have already made significant progress in their respective domains, and apply them to their plans and strategies.

Experiencing New Products (Launchpad)

The last and most special benefit is experiencing new products, where businesses have the opportunity to showcase their innovations on large stages.

At this year, Launchpad sessions will be held at various times and on different stages over the two days of the InnoEx 2024 event.

InnoEx 2024 is set to feature Launchpad sessions at various. These sessions are the perfect opportunity for businesses to showcase their unique, innovative solutions to experienced leaders and attract attention from experts in related fields. In participating, businesses can expect to receive honest feedback, along with professional advice, and build long-lasting relationships with industry influencers and CEOs.