{"id":16918,"date":"2023-02-28T11:50:05","date_gmt":"2023-02-28T04:50:05","guid":{"rendered":"https:\/\/innoex.vn\/the-problem-of-sustainable-development-of-fast-fashion-brands-in-the-world\/"},"modified":"2026-10-06T17:30:47","modified_gmt":"2026-10-06T10:30:47","slug":"bai-toan-phat-trien-ben-vung-cua-cac-thuong-hieu-thoi-trang-nhanh-tren-the-gioi","status":"publish","type":"post","link":"https:\/\/innoex.vn\/vi\/bai-toan-phat-trien-ben-vung-cua-cac-thuong-hieu-thoi-trang-nhanh-tren-the-gioi\/","title":{"rendered":"B\u00e0i to\u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh tr\u00ean th\u1ebf gi\u1edbi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16918\" class=\"elementor elementor-16918 elementor-13417\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5fdf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5fdf63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc4f9d\" data-id=\"7fc4f9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42681cb elementor-widget elementor-widget-text-editor\" data-id=\"42681cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1eddi trang c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh \u0111ang t\u0103ng t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ng\u00e0nh th\u1eddi trang v\u1eabn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n.<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577fb33 elementor-widget elementor-widget-spacer\" data-id=\"577fb33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fdbae0 e-flex e-con-boxed e-con e-parent\" data-id=\"7fdbae0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-645b0b9 elementor-widget elementor-widget-text-editor\" data-id=\"645b0b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>T\u1ed5ng quan v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb th\u1eddi trang nhanh<\/b><\/h6><p><span style=\"font-weight: 400;\">Th\u1eddi trang l\u00e0 m\u1ed9t ni\u1ec1m \u0111am m\u00ea. B\u1ea1n c\u00f3 th\u1ec3 nh\u1edb l\u1ea1i nh\u1eefng c\u1ea3nh h\u00f3a trang vui nh\u1ed9n trong c\u00e1c b\u1ed9 phim th\u1eadp ni\u00ean 90. Ch\u00fang ta ch\u1ecdn, mua v\u00e0 s\u1eafp x\u1ebfp qu\u1ea7n \u00e1o \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1c c\u1ea3m x\u00fac kh\u00e1c nhau c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 s\u1ef1 tho\u1ea3i m\u00e1i, c\u00e1 t\u00ednh v\u00e0 ti\u00eau th\u1ee5 c\u1ee7a con ng\u01b0\u1eddi.<\/span><\/p><p><span style=\"font-weight: 400;\">Th\u1eddi trang c\u0169ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c kinh doanh. Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u0111\u1ea1t 1,7 ngh\u00ecn t\u1ef7 USD v\u00e0o n\u0103m 2023. H\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ec1u tham gia v\u00e0o chu\u1ed7i cung \u1ee9ng c\u1ee7a ng\u00e0nh n\u00e0y. T\u1eeb n\u0103m 2000 \u0111\u1ebfn 2014, l\u01b0\u1ee3ng qu\u1ea7n \u00e1o s\u1ea3n xu\u1ea5t t\u0103ng g\u1ea5p hai l\u1ea7n v\u00e0 l\u01b0\u1ee3ng qu\u1ea7n \u00e1o m\u1ed7i ng\u01b0\u1eddi ti\u00eau th\u1ee5 t\u0103ng g\u1ea7n 60%. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1eddi trang nhanh.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87139d4 e-flex e-con-boxed e-con e-parent\" data-id=\"87139d4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a543cf4 elementor-widget elementor-widget-spacer\" data-id=\"a543cf4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0dfd248 e-flex e-con-boxed e-con e-parent\" data-id=\"0dfd248\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e68049 elementor-widget elementor-widget-text-editor\" data-id=\"7e68049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>Th\u1eddi trang nhanh (fast fashion)<\/b><\/h6><p><span style=\"font-weight: 400;\">Th\u1eddi trang nhanh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng. B\u1eb1ng c\u00e1ch r\u00fat ng\u1eafn chu k\u1ef3 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a ra nh\u1eefng thi\u1ebft k\u1ebf m\u1edbi nh\u1ea5t, th\u1eddi trang nhanh cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n cho t\u1ee7 qu\u1ea7n \u00e1o c\u1ee7a h\u1ecd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt ch\u00fang m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y thu h\u00fat nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 \u0111a d\u1ea1ng trong phong c\u00e1ch: theo b\u00e1o c\u00e1o The State of Fashion 2024 do Business of Fashion v\u00e0 McKinsey ph\u00e1t h\u00e0nh, 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 v\u00e0 26% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Anh \u0111\u00e3 mua h\u00e0ng t\u1ea1i c\u00e1c \u00f4ng l\u1edbn th\u1eddi trang nhanh Shein ho\u1eb7c Temu trong n\u0103m qua. Con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 s\u1ebd cao h\u01a1n n\u1ebfu t\u00ednh c\u1ea3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh kh\u00e1c.<\/span><\/p><p><strong>M\u1eb7c d\u00f9 \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf, ng\u00e0nh th\u1eddi trang nhanh c\u0169ng g\u00e2y ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 v\u1ec1 \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eddi trang nhanh c\u00f3 xu h\u01b0\u1edbng b\u1ecf \u0111i qu\u1ea7n \u00e1o sau khi m\u1eb7c v\u00e0i l\u1ea7n: theo m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 m\u1eb7c nh\u1eefng s\u1ea3n ph\u1ea9m may m\u1eb7c r\u1ebb ti\u1ec1n kho\u1ea3ng b\u1ea3y l\u1ea7n r\u1ed3i v\u1ee9t \u0111i. Trong s\u1ed1 n\u0103m s\u1ea3n ph\u1ea9m may m\u1eb7c \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, c\u00f3 ba s\u1ea3n ph\u1ea9m b\u1ecb ch\u00f4n l\u1ea5p ho\u1eb7c thi\u00eau h\u1ee7y m\u1ed7i n\u0103m. Ngo\u00e0i ra, ng\u00e0nh d\u1ec7t may c\u0169ng th\u1ea3i ra 1,2 t\u1ef7 t\u1ea5n kh\u00ed nh\u00e0 k\u00ednh m\u1ed7i n\u0103m \u2013 cao h\u01a1n t\u1ed5ng l\u01b0\u1ee3ng kh\u00ed th\u1ea3i t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n h\u00e0ng kh\u00f4ng v\u00e0 \u0111\u01b0\u1eddng bi\u1ec3n. C\u0169ng c\u00f3 c\u00e1c b\u00e1o c\u00e1o cho bi\u1ebft r\u1eb1ng m\u1ed9t s\u1ed1 c\u00f4ng nh\u00e2n trong c\u00e1c nh\u00e0 m\u00e1y qu\u1ea7n \u00e1o ph\u1ea3i ch\u1ecbu l\u01b0\u01a1ng th\u1ea5p v\u00e0 \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0549aed e-flex e-con-boxed e-con e-parent\" data-id=\"0549aed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2db125 elementor-widget elementor-widget-spacer\" data-id=\"b2db125\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3ed8ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3ed8ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bf4615\" data-id=\"8bf4615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5abd52e elementor-widget elementor-widget-image\" data-id=\"5abd52e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7.jpg\" class=\"attachment-full size-full wp-image-13420\" alt=\"fast-fashion\" srcset=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7.jpg 2048w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7-300x200.jpg 300w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7-1024x683.jpg 1024w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7-768x512.jpg 768w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-7-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-c2e13f7 e-flex e-con-boxed e-con e-parent\" data-id=\"c2e13f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c36b22d elementor-widget elementor-widget-text-editor\" data-id=\"c36b22d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Th\u1eddi trang nhanh l\u00e0 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z. H\u1ecd kh\u00f4ng ch\u1ec9 c\u00f3 \u00fd th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng trong l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n hi\u1ec3u r\u00f5 r\u1eb1ng ng\u00e0nh th\u1eddi trang g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu. H\u1ecd c\u0169ng c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i th\u00f3i quen mua s\u1eafm: theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y v\u1ec1 ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng, n\u1eeda s\u1ed1 ng\u01b0\u1eddi mua h\u00e0ng thu\u1ed9c Th\u1ebf h\u1ec7 Z \u1edf Trung Qu\u1ed1c cho bi\u1ebft h\u1ecd mu\u1ed1n gi\u1ea3m mua th\u1eddi trang nhanh.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf4c4c7 e-flex e-con-boxed e-con e-parent\" data-id=\"cf4c4c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a7f5f elementor-widget elementor-widget-spacer\" data-id=\"79a7f5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b92b094 e-flex e-con-boxed e-con e-parent\" data-id=\"b92b094\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ab55a elementor-widget elementor-widget-text-editor\" data-id=\"e3ab55a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>Th\u1eddi trang si\u00eau nhanh (Ultrafast fashion)<\/b><\/h6><p><span style=\"font-weight: 400;\">Th\u1eddi trang si\u00eau nhanh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang, v\u01b0\u1ee3t qua th\u1eddi trang nhanh v\u1ec1 t\u1ed1c \u0111\u1ed9 v\u00e0 gi\u00e1 c\u1ea3. Trong khi Zara, m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh \u0111\u1ea7u ti\u00ean, ch\u1ec9 c\u1eadp nh\u1eadt h\u00e0ng tr\u0103m s\u1ea3n ph\u1ea9m m\u1ed7i tu\u1ea7n v\u00e0o nh\u1eefng n\u0103m 1990, Shein, m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang si\u00eau nhanh c\u1ee7a Trung Qu\u1ed1c, ra m\u1eaft t\u1edbi 10.000 m\u1eabu m\u1edbi m\u1ed7i ng\u00e0y v\u00e0o n\u0103m 2023. Kh\u00f4ng ch\u1ec9 th\u1ebf, Shein c\u00f2n b\u00e1n h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh: M\u1ed7i s\u1ea3n ph\u1ea9m c\u1ee7a Shein ch\u1ec9 c\u00f3 gi\u00e1 trung b\u00ecnh 14 USD, trong khi H&amp;M l\u00e0 26 USD v\u00e0 Zara l\u00e0 34 USD.<\/span><\/p><p><span style=\"font-weight: 400;\">Shein \u0111\u00e3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i trong \u0111\u1ea1i d\u1ecbch Covid-19 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Nh\u1edd v\u00e0o s\u1ef1 gia t\u0103ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 h\u00f3a, c\u00f4ng ty \u0111\u00e3 g\u1ea7n nh\u00e2n \u0111\u00f4i th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh t\u1ea1i th\u1ecb tr\u01b0\u1eddng M\u1ef9 trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3; n\u00f3 hi\u1ec7n l\u00e0 n\u01a1i mua s\u1eafm y\u00eau th\u00edch th\u1ee9 hai c\u1ee7a gi\u1edbi tr\u1ebb M\u1ef9 (ch\u1ec9 sau Amazon). C\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 100 t\u1ef7 USD trong v\u00f2ng g\u1ecdi v\u1ed1n n\u0103m 2022 (nh\u01b0ng v\u00e0o n\u0103m 2023, gi\u00e1 tr\u1ecb n\u00e0y \u0111\u00e3 gi\u1ea3m xu\u1ed1ng c\u00f2n 66 t\u1ef7 USD, c\u00f3 l\u1ebd do lo ng\u1ea1i v\u1ec1 s\u1ef1 can thi\u1ec7p c\u1ee7a ch\u00ednh ph\u1ee7).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd0fc4d e-flex e-con-boxed e-con e-parent\" data-id=\"cd0fc4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-578fec8 elementor-widget elementor-widget-spacer\" data-id=\"578fec8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b6a182 e-flex e-con-boxed e-con e-parent\" data-id=\"9b6a182\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52a766 elementor-widget elementor-widget-text-editor\" data-id=\"e52a766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>C\u00e1c c\u00f4ng ty th\u1eddi trang nhanh \u0111ang ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh kinh doanh nh\u01b0 th\u1ebf n\u00e0o?\u200b<\/b>\u200b<\/h6><p><strong><i>M\u1ee9c gi\u00e1 c\u1ef1c th\u1ea5p<\/i><\/strong><span style=\"font-weight: 400;\"> c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh th\u1eddi trang nhanh c\u0169ng nh\u01b0 th\u1eddi gian x\u1eed l\u00fd ng\u1eafn g\u1ecdn. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh m\u1edbi n\u1ed5i nh\u01b0 Shein v\u00e0 Temu \u0111ang c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh theo nh\u1eefng c\u00e1ch sau:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>M\u00f4 h\u00ecnh cung \u1ee9ng linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/i><\/strong><\/li><\/ul><p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1eddi trang nhanh th\u1ebf h\u1ec7 ti\u1ebfp theo \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn, th\u01b0\u1eddng s\u1ea3n xu\u1ea5t \u0111\u1ed9c quy\u1ec1n cho c\u00e1c c\u00f4ng ty n\u00e0y.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\"><strong>Thi\u1ebft k\u1ebf v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong>\u00a0<\/span><\/i><\/li><\/ul><p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, Shein s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh xu h\u01b0\u1edbng theo nhu c\u1ea7u \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m m\u1ed9t lo\u1ea1t d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o t\u1eeb xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m lan truy\u1ec1n cho \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>C\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng<\/i><\/strong><\/li><\/ul><p><span style=\"font-weight: 400;\">Ch\u00fang \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb li\u00ean k\u1ebft c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1, gi\u00fap gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong><i>T\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn \u1ee9ng d\u1ee5ng cao v\u00e0 chi\u1ebfn thu\u1eadt t\u01b0\u01a1ng t\u00e1c<\/i><\/strong><\/li><\/ul><p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty \u0111\u00e3 \u1ee9ng d\u1ee5ng tr\u1ea3i nghi\u1ec7m \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, cho ph\u00e9p kh\u00e1ch h\u00e0ng ki\u1ebfm \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1, xem c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp,\u2026<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b22007 e-flex e-con-boxed e-con e-parent\" data-id=\"1b22007\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2a732 elementor-widget elementor-widget-spacer\" data-id=\"ff2a732\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92f80c7 e-flex e-con-boxed e-con e-parent\" data-id=\"92f80c7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc62e2c elementor-widget elementor-widget-text-editor\" data-id=\"bc62e2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>L\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh \u0111ang \u1ee9ng ph\u00f3 v\u1edbi nh\u1eefng lo ng\u1ea1i v\u1ec1 b\u1ec1n v\u1eefng theo c\u00e1ch n\u00e0o?<\/b><\/h6><p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 b\u1ec1n v\u1eefng ng\u00e0y c\u00e0ng cao, nhi\u1ec1u c\u00f4ng ty th\u1eddi trang, d\u00f9 l\u00e0 th\u1eddi trang nhanh hay ch\u1eadm, \u0111ang thay \u0111\u1ed5i c\u1ea5u tr\u00fac C-Suite c\u1ee7a doanh nghi\u1ec7p<\/span>. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">McKinsey\u2019s State of Fashion 2024 report<\/a><\/p><p><span style=\"font-weight: 400;\">c\u1ee7a McKinsey cho bi\u1ebft, trong s\u1ed1 25 c\u00f4ng ty th\u1eddi trang l\u1edbn nh\u1ea5t Ch\u00e2u \u00c2u, h\u1ea7u h\u1ebft \u0111\u1ec1u c\u00f3 \u00edt nh\u1ea5t m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f3 n\u1ec1n t\u1ea3ng v\u1ec1 <\/span><i><span style=\"font-weight: 400;\">ESG<\/span><\/i><span style=\"font-weight: 400;\"> (b\u1ed9 ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1eddng c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 \u1ea3nh <\/span><i><span style=\"font-weight: 400;\">h\u01b0\u1edfng<\/span><\/i><span style=\"font-weight: 400;\"> c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng). Nh\u1eefng CEO n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng kh\u00e1c nhau, t\u1eeb vi\u1ec7c gi\u1ea3m thi\u1ec3u l\u01b0\u1ee3ng carbon th\u1ea3i ra c\u1ee7a c\u00f4ng ty h\u1ecd \u0111\u1ebfn vi\u1ec7c gi\u1ea3m l\u01b0\u1ee3ng r\u00e1c th\u1ea3i v\u00e0 n\u00e2ng cao \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng.<\/span><\/p><p><span style=\"font-weight: 400;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0o c\u00e1c vai tr\u00f2 s\u1eb5n c\u00f3 ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea1o ra c\u00e1c vai tr\u00f2 m\u1edbi. V\u00ed d\u1ee5, Primark \u2013 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang nhanh c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Anh \u2013 \u0111\u00e3 giao cho Michelle McEttrick \u2013 Gi\u00e1m \u0111\u1ed1c kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00f4ng ty \u2013 nhi\u1ec7m v\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng h\u00e0ng \u0111\u1ea7u.<\/span><\/p><p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, vi\u1ec7c l\u00e0m Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 ti\u1ebfn l\u00ean c\u00e1c v\u1ecb tr\u00ed cao h\u01a1n, nh\u01b0 Helena Helmersson, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c th\u0103ng ch\u1ee9c l\u00e0m CEO c\u1ee7a H&amp;M v\u00e0o n\u0103m 2020 sau khi t\u1eebng l\u00e0 Gi\u00e1m \u0111\u1ed1c v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53e6910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53e6910\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60ec379\" data-id=\"60ec379\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ece6eb elementor-widget elementor-widget-image\" data-id=\"6ece6eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8.jpg\" class=\"attachment-full size-full wp-image-13421\" alt=\"fast-fashion\" srcset=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8.jpg 2048w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8-300x200.jpg 300w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8-1024x683.jpg 1024w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8-768x512.jpg 768w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-8-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f1c76ce e-flex e-con-boxed e-con e-parent\" data-id=\"f1c76ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb11dd1 elementor-widget elementor-widget-spacer\" data-id=\"fb11dd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e0f9d8 e-flex e-con-boxed e-con e-parent\" data-id=\"2e0f9d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe11aa5 elementor-widget elementor-widget-text-editor\" data-id=\"fe11aa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><b>Ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ec7t may c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh?<\/b><\/h6><p><span style=\"font-weight: 400;\">Nhi\u1ec1u c\u00f4ng ty th\u1eddi trang nhanh \u0111ang xem x\u00e9t c\u00e1ch l\u00e0m cho m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd tr\u1edf n\u00ean tu\u1ea7n ho\u00e0n h\u01a1n, nh\u1eb1m \u1ee9ng ph\u00f3 v\u1edbi \u00e1p l\u1ef1c kh\u00ed h\u1eadu v\u00e0 b\u1ed1i c\u1ea3nh ph\u00e1p l\u00fd \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng. Trong m\u00f4 h\u00ecnh tu\u1ea7n ho\u00e0n t\u1ea1o ra gi\u00e1 tr\u1ecb, c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c tri\u1ec3n khai l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/span><\/p><p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh truy\u1ec1n th\u1ed1ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c chi\u1ebft xu\u1ea5t v\u00e0 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c th\u1ea3i b\u1ecf khi h\u1ebft h\u1ea1n s\u1eed d\u1ee5ng v\u1edbi mong mu\u1ed1n ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd lo\u1ea1i b\u1ecf h\u00e0ng h\u00f3a v\u00e0 mua th\u00eam.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p m\u00e0 c\u00e1c c\u00f4ng ty th\u1eddi trang c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh \u0111ang thay \u0111\u1ed5i:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h6><b>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c\u00a0<\/b><\/h6><p><span style=\"font-weight: 400;\">\u0110\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 chu\u1ed7i cung \u1ee9ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p s\u1ea3n xu\u1ea5t s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng cho vi\u1ec7c tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh. Nh\u1eefng ti\u1ebfn b\u1ed9 trong blockchain v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n gi\u00e1m s\u00e1t minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Brooks Sports v\u00e0 Renfro Brands \u0111\u00e3 tri\u1ec3n khai n\u1ec1n t\u1ea3ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a TrusTrace \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c tr\u00ean quy m\u00f4 l\u1edbn.<\/span><\/p><h6><b>T\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 s\u1ea3n xu\u1ea5t\u00a0<\/b><\/h6><p><span style=\"font-weight: 400;\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra nguy\u00ean nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o c\u1ee7a chu\u1ed7i cung \u1ee9ng chi\u1ebfm ph\u1ea7n l\u1edbn l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon trong ng\u00e0nh may m\u1eb7c, v\u00ec v\u1eady trong t\u01b0\u01a1ng lai c\u00f3 th\u1ec3 s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c kh\u1eed cacbon trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t nguy\u00ean li\u1ec7u v\u00e0 h\u00e0ng may m\u1eb7c. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ng\u00e0y c\u00e0ng chuy\u1ec3n sang c\u00e1c nh\u00e0 cung c\u1ea5p m\u1edbi ho\u1eb7c tham gia c\u00e1c li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb xa x\u1ec9 Herm\u00e8s \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty kh\u1edfi nghi\u1ec7p MycoWorks \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n truy c\u1eadp v\u00e0o s\u1ee3i n\u1ea5m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh (m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c s\u1ee3i n\u1ea5m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 da).<\/span><\/p><h6><b>Thi\u1ebft k\u1ebf<\/b><\/h6><p><span style=\"font-weight: 400;\">S\u1ef1 nh\u1ea5n m\u1ea1nh m\u1edbi v\u1ec1 tu\u1ed5i th\u1ecd v\u00e0 \u0111\u1ed9 b\u1ec1n c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa \u00fd m\u1edbi \u0111\u1ebfn c\u00e1c chi ti\u1ebft thi\u1ebft k\u1ebf nh\u01b0 \u0111\u01b0\u1eddng kh\u00e2u v\u00e0 \u0111\u01b0\u1eddng may. Trong t\u01b0\u01a1ng lai, nh\u1eefng v\u1eadt li\u1ec7u kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi khi t\u00e1i ch\u1ebf c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c, ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 ph\u1ea3i suy ngh\u0129 s\u00e1ng t\u1ea1o h\u01a1n v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p><h6><b>Ch\u1ea5t th\u1ea3i cu\u1ed1i v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/b><\/h6><p><span style=\"font-weight: 400;\">C\u00e1c m\u00f4 h\u00ecnh kinh doanh m\u1edbi \u0111ang xu\u1ea5t hi\u1ec7n nh\u1eb1m gi\u1ea3m thi\u1ec3u s\u1ea3n xu\u1ea5t v\u00e0 l\u00e3ng ph\u00ed. Vi\u1ec7c b\u00e1n l\u1ea1i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 c\u0169, ch\u1eb3ng h\u1ea1n nh\u01b0 RealReal v\u00e0 Vestiaire Collective. Ngo\u00e0i ra c\u00f2n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh t\u00e1i ch\u1ebf kh\u00e9p k\u00edn, m\u1ed9t quy tr\u00ecnh trong \u0111\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 sau \u0111\u00f3 bi\u1ebfn th\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi nhi\u1ec1u l\u1ea7n. Renewcell c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Stockholm \u0111ang x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y t\u00e1i ch\u1ebf s\u1ee3i th\u00e0nh s\u1ee3i quy m\u00f4 \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111ang h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u bao g\u1ed3m H&amp;M v\u00e0 Levi\u2019s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c714a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c714a6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a548dd\" data-id=\"7a548dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f5d2b6 elementor-widget elementor-widget-image\" data-id=\"0f5d2b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9.jpg\" class=\"attachment-full size-full wp-image-13425\" alt=\"fast-fashion\" srcset=\"https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9.jpg 2048w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9-300x200.jpg 300w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9-1024x683.jpg 1024w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9-768x512.jpg 768w, https:\/\/innoex.vn\/wp-content\/uploads\/2025\/02\/XANH-SM-ADS-2048-x-1365-px-9-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-8fbf9a8 e-flex e-con-boxed e-con e-parent\" data-id=\"8fbf9a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3561eea elementor-widget elementor-widget-text-editor\" data-id=\"3561eea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe2995f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent e-lazyloaded\" data-id=\"fe2995f\" data-element_type=\"container\"><div class=\"e-con-inner\"><div class=\"elementor-element elementor-element-84e34b1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84e34b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><span style=\"font-weight: 400;\">Ng\u00e0nh c\u00f4ng nghi\u1ec7p d\u1ec7t may \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh. <\/span><span style=\"font-weight: 400;\"><strong>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang<\/strong><\/span><strong> nhanh<\/strong><span style=\"font-weight: 400;\"> c\u1ea7n ph\u1ea3i th\u00edch \u1ee9ng v\u1edbi nh\u1eefng y\u00eau c\u1ea7u m\u1edbi v\u1ec1 minh b\u1ea1ch, kh\u1eed carbon, thi\u1ebft k\u1ebf v\u00e0 t\u00e1i ch\u1ebf. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p tu\u1ea7n ho\u00e0n, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i. Khi ho\u1ea1t \u0111\u1ed9ng kinh doanh to\u00e0n c\u1ea7u t\u00ednh \u0111\u1ebfn \u00e1p l\u1ef1c kh\u00ed h\u1eadu ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00e1p l\u00fd thay \u0111\u1ed5i, c\u00e1c c\u00f4ng ty th\u1eddi trang t\u1ea1o ra c\u00e1c m\u1eabu m\u1edbi \u0111\u1ec3 <\/span><a href=\"https:\/\/innoex.vn\/impact-investing-don-bay-den-tuong-lai-phat-trien-ben-vung\/\"><span style=\"font-weight: 400;\">ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng v\u01b0\u1ee3t tr\u1ed9i nh\u1ea5t trong t\u01b0\u01a1ng lai.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f1c4d e-flex e-con-boxed e-con e-parent\" data-id=\"12f1c4d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-492f31b elementor-widget elementor-widget-spacer\" data-id=\"492f31b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f1cc3f e-flex e-con-boxed e-con e-parent\" data-id=\"0f1cc3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1eddi trang c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh \u0111ang t\u0103ng t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong ng\u00e0nh th\u1eddi trang v\u1eabn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n. T\u1ed5ng quan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[142,143,144],"class_list":["post-16918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innoex-vi","tag-esg-vi","tag-green-innovation-summit-vi","tag-sustainability-vi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e0i to\u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh tr\u00ean th\u1ebf gi\u1edbi - InnoEx 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoex.vn\/vi\/bai-toan-phat-trien-ben-vung-cua-cac-thuong-hieu-thoi-trang-nhanh-tren-the-gioi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i to\u00e1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh tr\u00ean th\u1ebf gi\u1edbi - InnoEx 2026\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1eddi trang c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang nhanh \u0111ang t\u0103ng t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi. 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