{"id":29881,"date":"2026-03-24T14:08:59","date_gmt":"2026-03-24T07:08:59","guid":{"rendered":"https:\/\/innoex.vn\/?post_type=team&p=29881"},"modified":"2026-03-31T10:39:50","modified_gmt":"2026-03-31T03:39:50","slug":"erika-oktora","status":"publish","type":"team","link":"https:\/\/innoex.vn\/vi\/team\/erika-oktora\/","title":{"rendered":"Erika Oktora"},"content":{"rendered":"\t\t
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th\u00f4ng tin c\u00e1 nh\u00e2n<\/span><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erika l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Ph\u00e1t tri\u1ec3n Nhu c\u1ea7u Kh\u1ed1i Doanh nghi\u1ec7p V\u1eeba v\u00e0 Nh\u1ecf (SMB) khu v\u1ef1c t\u1ea1i Grab, n\u01a1i c\u00f4 d\u1eabn d\u1eaft s\u1ee9 m\u1ec7nh trao quy\u1ec1n cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf tr\u00ean kh\u1eafp \u0110\u00f4ng Nam \u00c1. C\u00f4 ph\u1ee5 tr\u00e1ch m\u1ed9t danh m\u1ee5c to\u00e0n di\u1ec7n c\u00e1c gi\u1ea3i ph\u00e1p B2B nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng cho h\u1ec7 sinh th\u00e1i SMB. C\u00f4ng vi\u1ec7c c\u1ee7a Erika t\u1eadp trung v\u00e0o ba tr\u1ee5 c\u1ed9t ch\u00ednh: th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng online v\u00e0 offline cho c\u00e1c \u0111\u1ed1i t\u00e1c th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p marketing v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a Grab; h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng kinh doanh c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p t\u00e0i ch\u00ednh t\u00edch h\u1ee3p; v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh cho SMB th\u00f4ng qua Grab For Business \u2014 b\u1ed9 gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p cho di chuy\u1ec3n, giao nh\u1eadn v\u00e0 \u1ea9m th\u1ef1c.<\/p>

Erika b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c s\u1ed1 t\u1ea1i Google, n\u01a1i c\u00f4 h\u1ee3p t\u00e1c v\u00e0 d\u1eabn d\u1eaft c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p b\u01b0\u1edbc \u0111\u1ea7u tham gia n\u1ec1n kinh t\u1ebf s\u1ed1 v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng b\u1ec1n v\u1eefng. V\u1edbi kinh nghi\u1ec7m ph\u1ee5c v\u1ee5 h\u00e0ng tri\u1ec7u doanh nghi\u1ec7p SMB trong su\u1ed1t s\u1ef1 nghi\u1ec7p, hi\u1ec7n c\u00f4 t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 t\u1ea1i Grab. Erika cam k\u1ebft x\u00e2y d\u1ef1ng c\u00f4ng ngh\u1ec7 v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ea7n thi\u1ebft nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c th\u01b0\u1eddng nh\u1eadt c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u2013 l\u1ef1c l\u01b0\u1ee3ng tr\u1ee5 c\u1ed9t c\u1ee7a n\u1ec1n kinh t\u1ebf khu v\u1ef1c.<\/p>

—<\/p>

Erika is the Regional Head of SMB Demand Generation at Grab, where she leads the mission to empower small and medium-sized businesses across Southeast Asia. She oversees a comprehensive suite of B2B solutions designed to drive growth across the SMB ecosystem. Her work is centered on three pillars: accelerating online and offline merchant sales through Grab\u2019s marketing and advertising solutions; enabling merchants\u2019 business growth via integrated lending; and driving operational efficiency for SMBs through Grab For Business\u2014a corporate suite for mobility, deliveries, and meals.<\/span><\/p>

Erika\u2019s roots in the digital industry began at Google, where she partnered with and led programs helping businesses navigate their first steps into the digital economy and scale for long-term impact. Having served millions of SMBs throughout her career, she now draws on this experience to support the diverse needs of the Southeast Asian market with Grab. She is dedicated to building the technology and teams necessary to solve the everyday challenges of the businesses that form the region\u2019s economic backbone.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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T\u00ccM HI\u1ec2U TH\u00caM<\/span><\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/a>
INNOEX FORUMS<\/span><\/div><\/div>

DI\u1ec4N GI\u1ea2<\/p><\/div><\/div>

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STARTUP PITCH<\/span><\/div><\/div>

BAN GI\u00c1M KH\u1ea2O<\/p><\/div><\/div>

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Gi\u00e1m \u0111\u1ed1c khu v\u1ef1c – Self-Serve Business, Grab For Business<\/p>\n","protected":false},"featured_media":29882,"menu_order":0,"template":"","team_category":[178],"class_list":["post-29881","team","type-team","status-publish","has-post-thumbnail","hentry","team_category-speaker-vi"],"yoast_head":"\nErika Oktora - InnoEx 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innoex.vn\/vi\/team\/erika-oktora\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erika Oktora - InnoEx 2026\" \/>\n<meta property=\"og:description\" content=\"Gi\u00e1m \u0111\u1ed1c khu v\u1ef1c - Self-Serve Business, Grab For Business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innoex.vn\/vi\/team\/erika-oktora\/\" \/>\n<meta property=\"og:site_name\" content=\"InnoEx 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T03:39:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innoex.vn\/wp-content\/uploads\/2026\/03\/InnoEx-Profile-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/innoex.vn\\\/vi\\\/team\\\/erika-oktora\\\/\",\"url\":\"https:\\\/\\\/innoex.vn\\\/vi\\\/team\\\/erika-oktora\\\/\",\"name\":\"Erika Oktora - 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