Anh Nguyen
personal info
Phoenix is a results-oriented entrepreneur and seasoned marketer with a decade of experience spanning entertainment, education, commerce, and finance. Having held pivotal roles such as Corporate Branding & Digital Marketing Specialist at Ducati Vietnam, Partnerships cum Executive Assistant to Chairman of Vietnam Partners LLC (VPLLC) and Strategic Partnerships & Platform Business Manager at Vani Studio Vietnam, she possesses a deep-seated understanding of market dynamics and consumer behavior.
A graduate in International Business from Hoa Sen University, Phoenix augmented her strategic acumen through the Mini-MBA program jointly offered by FPT School of Business and William Davidson Institute at University of Michigan, USA.
In the Fintech segment, Phoenix was instrumental in driving the growth of Vani Wallet’s loyalty ecosystem, a venture subsequently valued at $30M USD following investment from South Korea’s Hanwha conglomerate in 2022. By forging strategic partnerships with leading Vietnamese brands, including 7-Eleven Vietnam, BHD Star Cineplex, Galaxy Cinema, Lotte Cinema, Lotteria, ToCoToCo, BOO Fashion, and Golden Gate Group, Vietjet Air, she significantly expanded the platform’s user base. Phoenix’s strategic partnerships contributed in a monthly revenue of $300,000 USD and a 22% Monthly Active User (MAU) rate by the end of 2023.
In her role as Head of Marketing and Partnerships at InnoEx, Phoenix spearheads the development and implementation of integrated marketing campaigns that elevate the brand’s presence and attract a diverse audience of innovators, investors, and industry leaders. She oversees all aspects of marketing, including digital marketing, public relations, content creation, and event promotion. Furthermore, she is responsible for identifying, cultivating, and managing strategic partnerships that align with InnoEx’s mission and expand its network. This includes forging relationships with corporations, academic institutions, government bodies, and other key stakeholders in the innovation ecosystem. Phoenix’s dual focus on marketing and partnerships is instrumental in driving InnoEx’s growth and achieving its strategic objectives.