Phoenix Nguyen
BACKGROUND
Phoenix, Director of Marketing and Partnerships at InnoEx/IBP, is a strategic leader with a comprehensive vision for marketing and ecosystem partnerships. She drives InnoEx’s global expansion through innovative market penetration strategies, fostering disruptive initiatives and ecosystem growth. With over a decade of multi-sector experience in education, automotive, and finance, she excels at developing strategic partnership frameworks.
Her key strategic achievements include: establishing the Desmo Owners Club (DOC SGN) at Ducati Vietnam, strengthening brand loyalty and elevating DOC Vietnam’s standing within Ducati’s global DOC network; in 2020, securing a multi-brand exclusive distribution partnership for FMG Mobility JSC with Piaggio Vietnam, encompassing Vespa, Piaggio, Aprilia, and Moto Guzzi, under the Motoplex Hanoi distribution system, while pioneering the introduction of the premium e-bike brand Riese & Muller with integrated Bosh eBike Systems to Vietnam; and at Hanwha Systems (Vani Wallet), leading strategic collaborations with major Vietnamese brands like 7-Eleven, Galaxy, BHD Star Cineplex, BOO Fashion, and ToCoToCo Tea, achieving rapid ecosystem market share growth with $300,000 in monthly accumulated transactions within six months of strategic partnership agreement to integration and brand launch.
Holding a degree in International Business from Hoa Sen University and an advanced MiniMBA from the William Davidson Institute at the University of Michigan (USA), Phoenix brings a proactive and innovative approach to private sector engagement in Vietnam to InnoEx. She is dedicated to accelerating global market partnership expansion, particularly in the United States and other key markets, through strategic international alliances.