Dr. Trinh Viet Dung

Dr. Viet Dung Trinh is the KLU Asia Campus Director at Kühne Logistics University (KLU), where he leads the development of the university’s education, research, and corporate engagement in Vietnam and the wider region. He has overseen the establishment of KLU Saigon and the delivery of the MSc in Global Logistics and Supply Chain Management in partnership with Ho Chi Minh City University of Technology, Vietnam National University Ho Chi Minh City. He also serves as Vice Chairman of the Transportation and Logistics Sector Committee at EuroCham Vietnam. 

With more than 15 years of experience in international higher education, he previously taught at VinUniversity, served as Director of its College of Business and Management, and led a research project on place branding. Earlier, at International University, Vietnam National University Ho Chi Minh City, he was Chair of Marketing and Associate Dean of the School of Business Administration, responsible for international programs and partnerships. He holds a PhD in Marketing from Curtin University, Australia. 

His research and professional interests include branding, consumer behaviour, customer experience, marketing technology, sustainable logistics, green supply chains, and digital transformation. He regularly works across academia, industry, and policy forums to strengthen talent development and management capabilities in Vietnam and Southeast Asia. Alongside his academic and leadership work, he contributes to newspapers and media outlets in Vietnam and across the region through articles, interviews, and expert commentary. His media contributions address higher education, the future of work, consumer behaviour, technology, sustainability, logistics, and supply chains.